IP Change, Datacenter Change or Web hosting change affects SEO ?

Webmasters frequently ask themselves, “Will switching my web host, IP, or datacenter affect my rankings in Google?” Yes, but only in specific circumstances. As long as your datacenter’s physical location stays the same, Google’s ranking won’t change. Your Google results will undoubtedly fluctuate if you are moving from one datacenter to another, such as from an Indian to a US datacenter.

If you change your IP address or hosting provider, it shouldn’t have an impact on your website’s Google listing as long as the URL remains the same. We advise taking the following actions when moving a website to a new IP address:

• Bring a copy of your site up at the new IP address.
• Update your nameserver to point to the new IP address.
• Once you see search engine spiders fetch pages from the new IP address (typically within 24-48 hours), it’s safe to take down the copy of your site at the old IP address.

Most Important, tell Google when your site moves:

• On the Webmaster Tools Home page, click the site you want.
• Under Site configuration, click Change of address.
• In Step 4, in the Select a verified site list, select the new site.

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