Why should I get a Dedicated IP address for my website

What is a Dedicated IP address?
The Internet protocol is referred to as IP. An individual address assigned to a single domain or website is known as a dedicated IP. Every web server and domain has a connection to an internet protocol. The true address of a domain, website, or server is represented by an IP. Because it can be difficult to remember websites by their IP address, domains were introduced. For safe online transactions, websites with a lot of traffic and e-commerce websites typically employ dedicated IP.

What is a Shared IP address?
An IP assigned to multiple websites/domains is called shared IP address. On shared hosting servers, many domains are hosted and all those domains shares the server’s IP address.

What are the benefits of using a Dedicated IP address?
There are a number of advantages of using a Dedicated IP. Below mentioned are some of the most important once:

• Anytime you can browse your website with the dedicated IP address. Even before updating the name servers, you can test your website with the dedicated IP address.
• A dedicated IP keeps your website’s reputation intact and offers superior stability. Many websites share an IP address on a shared server. Anyone utilizing the shared IP will be held accountable if one of the user’s websites is reported for harmful activity or if the IP address is blacklisted. You have more control over your website’s reputation and do not have to worry about what other people are doing with a dedicated IP.
• Using shared IP may affect your email service because at times due to the activities of other users the shared IP may get blacklisted for email spamming. Using a dedicated IP for email service will isolate you from other users. Your email service will not be affected by suspicious activity of other users .
• For eCommerce websites, it’s highly recommended to have a dedicated IP and SSL to protect the customer’s data and transaction details. Customers would feel more comfortable to enter their credit card details for making online payments. This will help to boost the conversion rate.
• Google recommends every website to opt for dedicated IP and SSL to keep everyone safe on the web. Website with https will be given priority in search engine rankings.
• Major search engines like Google check the IP address of a website to gauge the authenticity of the inbound links. A website using shared IP may have negative impact on the SEO results because of other website backlinks pointing to the same IP address. It’s definitely good to have a dedicated IP, if you don’t want to become the victim of the search engine algorithm.
• Some applications and scripts require a dedicated IP to run on the server.

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