How to make a landing page in WordPress

What is a landing page?

A landing page is a page made for one job. Visitors arrive, read a short message, and do one thing. That one thing could be to sign up, call you or buy a product. It is like a shop window with one clear sign.

Steps

1. Log in to your WordPress dashboard. The dashboard is the private control room of your site.
2. In the left menu, click Pages.
3. Click Add New.
4. Type a title at the top. Use words that explain the offer.
5. Click the + button to add a block. A block is one piece of the page, such as a heading, a picture or a button.
6. Add a Heading block. Write one short, strong sentence.
7. Add a Paragraph block. Write two or three short lines about what the visitor gets.

   

8. Add an Image block. Upload a clear picture that fits your message.
9. Add a Buttons block. Type the action, like "Sign up now". Paste the link the button should open.
10. Look at the right-hand panel. Open the Page settings. If your theme offers a template with no sidebar, or a full-width template, choose it under Template. This hides menus and side boxes that may distract visitors.

    

    

11. Click Preview to see how it looks on a computer and a phone.
12. Click Publish.

Make it your home page (optional)

1. Go to Settings, then Reading.
2. Choose A static page.
3. Pick your new page next to Homepage.

   

4. Click Save Changes.

What makes a good landing page?

• One goal only.
• Short text with a big heading.
• A button that is easy to see.
• Few links that lead away from the page.

Quick recap

• A landing page has one clear goal.
• Go to Pages, then Add New.
• Add a heading, short text, a picture and a button.
• Pick a full-width template if your theme has one.
• Preview, then click Publish.